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Auto Action is an Australian motorsport magazine established in 1971.
It is known for its in-depth coverage of domestic and international racing, Auto Action reports on categories including Supercars, Formula 1, MotoGP, NASCAR, GT racing, TCR, and grassroots motorsport. The publication is based in Melbourne and delivers news through its print magazine, digital platforms, and podcasts.
In the mid 1990’s Auto Action along with a number of other Syme Magazines including Motorcycle News, 4X4 Australia was purchased by ACP Magazines which started a new business called ACP Action. During this time of ownership the publication changed size and format and became a weekly publication.
Throughout its history, Auto Action built a reputation for sharp news reporting, race analysis, and hard-hitting commentary. Its editorial team has included prominent motorsport journalists such as Bruce Williams, Andrew Clarke, Mark Fogarty, Paul Gover and Bruce Newton. Auto Action has also gained a reputation for launching the journalistic careers after many now in the Automotive and motorsport media.
After several group ownership changes, including periods under Bauer Media, Auto Action was purchased in 2016 by long time Auto Action advertising manager Bruce Williams.
There was an increased focus on growing its digital presence at www.autoaction.com.au with regular news updates, race reports, and feature stories, and the fortnightly magazine continued in print.
Today, Williams has been joined by Andrew Clarke in the running Auto Action, which now features a high-quality print magazine as well as its digital platform and other new media.
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